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The Best Self-Awareness Exercise Ever!
This may sound a little morbid to some, but it is probably the most eye-opening exercise you will ever do in your life.
I am often asked by clients to help them write concise and effective bios.
You know…those things where we we attempt to shove 40 years of our lives into a paragraph or two in order to make people understand that we have the experience and education they are looking for in, well, whatever they’re looking for.
Bios, whether they are on your website or on your LinkedIn profile or on your resume are, more often than not:
1. Way too long
2. Totally boring
3. Not unlike every other bio that you have ever read in your life
Let’s face it, bios are marketing pieces. Plain and simple. No judgement, just awareness. They are what they are. They are going to tell people how great we are and how much we love what we do and that we have some experience and a piece of paper from some university, blah, blah, blah.
That is why, when I am asked to help someone construct their bio, I first ask them to write something else — I ask them to write their eulogy.
Why?
One reason. Your bio tells people what you did; your eulogy tells people who you were.
